When you are in business for yourself, especially one that is conducted online, you’ll find there are a number of different things for you to learn about that can save you time and make you money. Outsourcing is by far one of the more exciting things to discover and put to use. Continue reading 5 Benefits of Outsourcing for Online Business Owners
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By: Jim Newell Have you ever called a business that you were unfamiliar with, and the person who answered sounded less than eager to help you with the information you were looking for? Did they sound too busy to help you, or under too much stress? Maybe they answered with just one word that described their type of business, with no greeting, something like “garage”, “locksmith”, or “plumber”, leaving you a little confused as to who you actually called. Unless you are in a very small town, there may be more than one of that type of business in the area. Continue reading What Does how You Answer the Telephone Have to do With Marketing? By: Jim Newell One of the more powerful marketing automation tools for online marketers is the auto responder. Many “brick & mortar” business people are not aware of this amazing tool, however it is just as useful and powerful for them as well. Read that first sentence again slowly…did you see “powerful marketing automation”, think about that for a moment, what could it mean for your “brick & mortar” business? Automation of repetitive tasks is one of the keys to running a successful business, either online or “brick & mortar”, especially when you have a small staff. Continue reading Auto responders, A Powerful Marketing AutomationTool for All Businesses! By: Jim Newell When building your marketing list do you consider what motivates a subscriber to sign up? One of the biggest motivations is the hope that they are going to get information on something that interests them, or will solve a problem they are experiencing. The marketing methods you are using, and how effectively you are using them dictate in large part how well targeted the group of prospects you are trying to entice will be. Popular methods of trying to attract subscribers, or buyers, include; By: Jim Newell You hear it everywhere on the Internet, the money is in your list. It seems that every other online marketing guru sells a program for building your list. Most of them lead you to some PPC scheme, this of course will cost money, in some cases a lot of money. If you agree that the money is in the list, and that you do not want to spend huge amounts of money to build it, where do you turn? By: Jim Newell I’ve always been impressed with businesses that can start up in an already crowded niche, and grow very rapidly. I’ve seen many examples of this, is it just luck, or is how they go after the customer? Businesses have different ways of attracting new customers and interacting with their existing customers. It may possibly be safe to say that no two businesses use exactly the same methods; however all use some combination of 3 basic approaches to acquiring customers or prospects. Continue reading 3 Approaches to Customer Acquisition, Which will the CommonSenseMarketer use? By: Jim Newell There’s an old saying that goes like this, “necessity is the mother of invention”, perhaps you’ve heard it. Let’s look at an example of it being used. Online marketing of products or information was in its infancy 10 years ago, and it had a huge disadvantage to overcome. How to attract, hold and sell to a market that you never met and your only tool was a computer screen. Take a look at online marketing today, how have they done? Actually very well, the tools that have evolved are very effective, they can be quite useful and cost effective for “brick& mortar” businesses as well. Continue reading 4 Top Online Marketing Tools…”Brick & Mortar” Marketers Should Be Using By: Jim Newell There has to be a reason that some part of a business does better than other parts, why some employees are more productive than others, why some sports team dominate their sports etc. There really is a logical explanation, and once you understand what it is and how it works, your business in fact your life will never be the same. Continue reading 5 Ways to apply the Pareto Principle in Common Sense Marketing Autoresponder software or services are one of the tools that evolved as one of the most valuable to online marketers very early on. They are also a very powerful tool that should be employed by any “Brick & Mortar” business who uses email marketing as a customer retention or acquisition method. Check the following article for some insight into how they work!
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