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I’ve always been impressed with businesses that can start up in an already crowded niche, and grow very rapidly. I’ve seen many examples of this, is it just luck, or is how they go after the customer? Businesses have different ways of attracting new customers and interacting with their existing customers. It may possibly be safe to say that no two businesses use exactly the same methods; however all use some combination of 3 basic approaches to acquiring customers or prospects. [...]
There’s an old saying that goes like this, “necessity is the mother of invention”, perhaps you’ve heard it. Let’s look at an example of it being used. Online marketing of products or information was in its infancy 10 years ago, and it had a huge disadvantage to overcome. How to attract, hold and sell to a market that you never met and your only tool was a computer screen. [...]
By: Jim Newell
There has to be a reason that some part of a business does better than other parts, why some employees are more productive than others, why some sports team dominate their sports etc. There really is a logical explanation, and once you understand what it is and how it works, your business [...]
Autoresponder software or services are one of the tools that evolved as one of the most valuable to online marketers very early on. They are also a very powerful tool that should be employed by any “Brick & Mortar” business who uses email marketing as a customer retention or acquisition method. Check the following article [...]
By: Jim Newell
How is it that some businesses seem to just take off to instant superstar status, while others take years to get noticed? I think it all comes down to communication.
Communication takes many forms it includes the most basic simple things, such as just saying “thank you” all the way up to [...]
By: Jim Newell
As Internet Entrepreneurs one of our main concerns is getting traffic to our sites. There are many methods of getting traffic to a website, many of them are expensive, many of them are a lot of work, and many of them are almost completely ineffective.
You have more than likely heard that [...]
Direct mail can be a very profitable marketing channel for the small business owner. With much emphasis on website and search engine marketing, many companies have forgotten the power of a strong direct mail package to pull in quality leads and convert prospects into customers. This article outlines four tips for ensuring direct mail success. [...]
Many people, including some salespeople, believe that top salesmen are born to sell. Real top sales people know that is not true. Selling effectively is a learned skill…and the learning never stops. Using email marketing is much the same…seems pretty easy…send out a message to your list and wait for the money to roll in. [...]
Are you writing emails that get read? Everyone seems to be talking about email open rates, but isn’t it actually even more important to get your messages read? Put these 5 email writing tips to use and make sure everyone who opens your emails will actually read them! [...]
Article Writing works to build traffic to your site, because when you publish your article to a directory you are giving them permission to allow their visitors to copy your article to their websites or newsletters at no charge. In exchange for you allowing this, the publishers who use your articles agree to not make any changes to your article and leave the author resource box intact with any links or url’s clickable. [...]
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