By: Jim Newell
When building your marketing list do you consider what motivates a subscriber to sign up?
One of the biggest motivations is the hope that they are going to get information on something that interests them, or will solve a problem they are experiencing.
The marketing methods you are using, and how effectively you are using them dictate in large part how well targeted the group of prospects you are trying to entice will be. Popular methods of trying to attract subscribers, or buyers, include;
- Pay Per Click advertising, also known as PPC. The main attribute of PPC advertising is that if not done correctly, and constantly monitored, these campaigns can become quite costly. They can however be very targeted.
- Article Marketing is the activity of writing and distributing original article that you write or have written, with the express purpose of attracting readers and enticing them to become subscribers or customers. Well written, keyword optimized articles can be very targeted. Article Marketing can be very effective, and if you do you own writing and distributing, very low cost.
Search Engine Optimization, or SEO, is a way to dramatically improve the overall effectiveness of both of the above online marketing methods, and do it with no added cost. What could be better, supercharge your efforts be being sure your PPC, and Article Marketing campaigns are optimized, just by using a few techniques that should have been used anyway.
Whether you have a website, a blog, or just write articles, Using basic SEO techniques in large part determines how easily your site or acticles are found, and thus how well they are ranked by the search engines. The good news for the astute online marketer is that a very large percentage of websites, blogs and article are not optimized at all, or at best very poorly, this gives a decided advantage to those who will take the time to learn and use these simple techniques.
- <TITLE> tag – A relevant title tag, included in the <HEAD> section of your page will do more to improve page rank than just meta tags. The title tag should contain your main keywords, and may or may not read like or even resemble the title of your article or page. Title tags must be closed.
- Meta tags – Meta tags are not by themselves the “magic bullet” to page rank, they are however overlooked by a very large percentage of web publishers. They really just help search engines find information about you page, article and site. The most important Meta Tags for search engine standing are the description and the keyword tags, and are also the most misused.
- The description tag describes what your page is about, search engines will use part of your description tag in listings for keyword searches. Your description needs to be enclosed in quotes, and should contain your main keywords.
- The keywords tag should contain very targeted, keywords, most search engines only allow a limited number of keywords, be sure yours are the most relevant to the page content.
- There are more meta tags that are useful, do a search on “meta tags” for extensive information.
There are many more ways to optimize your pages, some of which will be covered in subsequent articles on this site. For more immediate extensive information and access to a product that can automate your SEO efforts, check out the premier SEO tool at this link Click Here!
Great content. Looking for some press release materials when I stumbled across your site.
Bookmarked!
Nice post. I have used press releases and found them to be effective.
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Great posting, I bookmarked your blog so I can visit again in the near future, All the Best, Veta Goldrick
Hi I believe the info posted on this blog is extraordinary, I have bookmarked you =D
Advertising and marketing and driving site visitors to any blog or product is incomplete with out proper press release – and those are very easy to create,downside is that people get terrified with regards to creating something useful or requires “brain juice” to flow.Best Regards
Although article marketing is essentially free to do, it’s still a great idea to buy automation tools. Article spinning and submitter softwares are the most effective ones you can acquire that will massively facilitate you leverage your article marketing campaigns.
Nice looking blog you have here. The theme is awesome, great color combination.
Now more that ever you can’t afford to just sit back as your competitors will be working overtime to make as much money as they were pre-recession.