There’s an old saying that goes like this, “necessity is the mother of invention”, perhaps you’ve heard it. Let’s look at an example of it being used. Online marketing of products or information was in its infancy 10 years ago, and it had a huge disadvantage to overcome. How to attract, hold and sell to a market that you never met and your only tool was a computer screen. [...]
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By: Jim Newell There has to be a reason that some part of a business does better than other parts, why some employees are more productive than others, why some sports team dominate their sports etc. There really is a logical explanation, and once you understand what it is and how it works, your business [...] Direct mail can be a very profitable marketing channel for the small business owner. With much emphasis on website and search engine marketing, many companies have forgotten the power of a strong direct mail package to pull in quality leads and convert prospects into customers. This article outlines four tips for ensuring direct mail success. [...] How many times have you entered a business name into a search window to see if they had a website, to check hours, phone numbers, what they did, or just plain curiosity? Well your customers and prospects are doing the same thing every day, and if they don’t find your business, they are finding your competitors. [...] |
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