Welcome to CommonSenseMarketer

By: Jim Newell

Have you ever called a business that you were unfamiliar with, and the person who answered sounded less than eager to help you with the information you were looking for? Did they sound too busy to help you, or under too much stress?

Maybe they answered with just one word that described their type [...]

By: Jim Newell

When building your marketing list do you consider what motivates a subscriber to sign up?

One of the biggest motivations is the hope that they are going to get information on something that interests them, or will solve a problem they are experiencing.

The marketing methods you are using, and how effectively you are using them [...]

I’ve always been impressed with businesses that can start up in an already crowded niche, and grow very rapidly. I’ve seen many examples of this, is it just luck, or is how they go after the customer? Businesses have different ways of attracting new customers and interacting with their existing customers. It may possibly be safe to say that no two businesses use exactly the same methods; however all use some combination of 3 basic approaches to acquiring customers or [...]

By: Jim Newell

How is it that some businesses seem to just take off to instant superstar status, while others take years to get noticed? I think it all comes down to communication.

Communication takes many forms it includes the most basic simple things, such as just saying “thank you” all the way up to the super [...]