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By: Jim Newell Have you ever called a business that you were unfamiliar with, and the person who answered sounded less than eager to help you with the information you were looking for? Did they sound too busy to help you, or under too much stress? Maybe they answered with just one word that described their type [...] By: Jim Newell One of the more powerful marketing automation tools for online marketers is the auto responder. Many “brick & mortar” business people are not aware of this amazing tool, however it is just as useful and powerful for them as well. Read that first sentence again slowly…did you see “powerful marketing automation”, think about that [...] By: Jim Newell When building your marketing list do you consider what motivates a subscriber to sign up? One of the biggest motivations is the hope that they are going to get information on something that interests them, or will solve a problem they are experiencing. The marketing methods you are using, and how effectively you are using them [...] By: Jim Newell You hear it everywhere on the Internet, the money is in your list. It seems that every other online marketing guru sells a program for building your list. Most of them lead you to some PPC scheme, this of course will cost money, in some cases a lot of money. If you agree that [...] I’ve always been impressed with businesses that can start up in an already crowded niche, and grow very rapidly. I’ve seen many examples of this, is it just luck, or is how they go after the customer? Businesses have different ways of attracting new customers and interacting with their existing customers. It may possibly be safe to say that no two businesses use exactly the same methods; however all use some combination of 3 basic approaches to acquiring customers or [...] There’s an old saying that goes like this, “necessity is the mother of invention”, perhaps you’ve heard it. Let’s look at an example of it being used. Online marketing of products or information was in its infancy 10 years ago, and it had a huge disadvantage to overcome. How to attract, hold and sell to a market that you never met and your only tool was a computer [...] By: Jim Newell There has to be a reason that some part of a business does better than other parts, why some employees are more productive than others, why some sports team dominate their sports etc. There really is a logical explanation, and once you understand what it is and how it works, your business in [...] Autoresponder software or services are one of the tools that evolved as one of the most valuable to online marketers very early on. They are also a very powerful tool that should be employed by any “Brick & Mortar” business who uses email marketing as a customer retention or acquisition method. Check the following article [...] By: Jim Newell How is it that some businesses seem to just take off to instant superstar status, while others take years to get noticed? I think it all comes down to communication. Communication takes many forms it includes the most basic simple things, such as just saying “thank you” all the way up to the super [...] How many times have you entered a business name into a search window to see if they had a website, to check hours, phone numbers, what they did, or just plain curiosity? Well your customers and prospects are doing the same thing every day, and if they don’t find your business, they are finding your [...] |
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